Field Notes · Essay

The first inquiry should not be the last.

Make intake and follow-up dependable, while lawyers retain the decisions that need their judgment. Survey evidence, existing software options, and how to assess a worthwhile implementation.

A prospective client sends an inquiry. Someone needs to acknowledge it, collect the right information, assign ownership, and make the next step clear. That work matters before any legal advice is given.

What the inquiry research found

Clio’s 2024 research contacted 500 law firms. Only 33% of firms emailed responded; 48% were unreachable by phone, including callbacks. The report also found that 30% of firm websites explained the hiring process. Read the source research.

This is a dated study of the experience of making an inquiry, not a current failure rate for every boutique firm. It does not tell us that all missed inquiries were valuable clients, or that automation alone would have converted them.

The software alternative is real

Clio Grow already offers intake forms, document generation, scheduling, and automated intake workflows. Those capabilities are the starting point. A firm with an unconfigured intake system may need implementation help rather than another product.

Where a focused engagement could help

Lawyers retain decisions about conflicts, accepting a matter, advice, and substantive documents. The diagnostic must establish suitable permissions and review requirements before any client information is connected.

How to test the business case

Review recent inquiries: channel, response time, follow-up attempts, outcome, and staff effort. Separate lack of capacity from lack of demand or poor fit. Measure work that could be removed without compromising the client experience.

For hourly work, faster delivery does not automatically produce more revenue. The firm needs a credible use for the capacity, or an evidenced expense reduction. I would not multiply every unanswered inquiry by an average case value and call the result savings.

From evidence to something working

Jovadan’s Founders’ engagement is $20,000 for ninety days, including the $5,000 diagnostic. I establish the scope and success criteria, then implement and hand over the agreed improvements. The diagnostic is also available by itself; the refund is conditional on the documented payback assessment, not a blanket money-back promise.

Read the diagnostic payback terms or see the engagement.